3 Ways to Open a Nightclub

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3 Ways to Open a Nightclub
3 Ways to Open a Nightclub
Anonim

Have you ever dreamed of owning a nightclub? Although it requires careful planning and a lot of time, a well-run nightclub can be quite profitable for years to come. If that's your dream, start the planning process as soon as possible.

Steps

Method 1 of 3: Making Plans

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Step 1. Do market research

Before starting to plan the look of the club, you need to have a good understanding of who the customers will be, what they want, and how much they are willing to spend.

  • You can do primary market research by interviewing potential clients in the area and conducting focus groups to find out what kind of nightclub they would like to have. It is possible to carry out secondary research by gathering statistical data from sources such as the municipal secretariat, trade associations or the IBGE. If you want, you can do it yourself or even hire a marketing company to do it for you.
  • Think about the region's demographics, including average age, education level and income. Regardless of the concept being worked on, you need to present something that appeals to people who live and work in your area.
  • If there are already too many clubs in the area, it might not be a good idea to try opening another one. Try visiting competitors to get a good idea of ​​what the movement is like and the type of target audience you are attracted to.
  • If you are flexible about the location of the club, it may be better to develop the concept and then look for a city that supports it.
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Step 2. Idealize a concept

When developing it, you must imagine something that stands out from the competition and is able to attract the desired target audience. This concept will dictate almost everything in your club, from hours to prices and even decor, so it's crucial to invest time in this step.

  • When choosing the name of the club, it is important that it is compatible with the defined concept. Think about what potential customers will think when they hear that name. It can be helpful to ask people for their opinion before defining it.
  • Think carefully about the entertainment to be provided. If possible, introduce something they won't find anywhere else, whether it's live music or amazing special effects.
  • Food and drink must also be compatible with the concept. You can present an extensive menu or even focus on a few more special items, depending on the type of image being projected.
  • If you want the place to look unique, it's important to act accordingly. Have limited hours, enforce a specific dress code, and offer premium services at equivalent prices.
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Step 3. Partner up

When you know what kind of club you want to create, you should think carefully and ask yourself whether or not you have everything you need to do it yourself.

  • If you don't have a lot of experience dealing with bars and nightclubs, you will probably need to hire a skilled manager.
  • If you don't know much about marketing, it might be helpful to hire someone with experience promoting nightclubs. This person will know how to reach your target audience and what promotions to offer.
  • Depending on your financial situation, you may simply want to hire employees or find people willing to partner with you. Keep in mind that setting up a nightclub can be incredibly expensive. Costs vary widely according to location and concept, but it is an investment that can easily reach millions of reais. If you have partners, it may be possible to share these costs.
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Step 4. Draw up a business plan.

This is an essential part no matter what type of business you want to open. The business plan contains detailed information on how it will be managed, what the expenses will be, what services will be offered, how it will be publicized and what the projected profits will be.

  • The business plan should include a separate section on each of the following subjects: business organization and structure, initial investment, competitive differentials, market to be served, product to be offered, financial projections, market analysis and marketing strategies.
  • If you need to borrow money, the institution will ask you to review the business plan, so it is crucial that it be very detailed.
  • If you've never written a business plan before, it might be helpful to hire a professional to help you. There are also several templates available on the internet, which can serve as a guide to the information to be included and the preferred formatting.
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Step 5. Find a location

When defining exactly what the club will look like, you must stipulate where everything will work. Think about the monthly costs, the investment required to make the space to your liking, and the physical capacity.

  • You need to decide between buying and renting the space, depending on what makes the most sense in your situation. The right choice will depend mainly on your finances and the availability of properties in the region.
  • The ideal location will depend on the concept and the competition. If you think the club will be a well-established destination, it may not be a problem to keep it in a quieter location. However, if you want to take advantage of the bustling nightlife, it is crucial that it be urban and centralized.
  • If you're on a budget, look for a place that used to be a nightclub but is in need of a makeover. It may be possible to negotiate the rent with the landlord, especially if it has been empty for some time.
  • Before buying or renting any property, review your city's urban planning legislation to fully understand the area regulations that will allow you to operate the club in that location.
  • Think about how many people walk or drive around the place each day. This step is important because the more traffic a region has, the better its visibility will be. It is also important to reflect on how the target audience prefers to go to nightclubs in your region. It is crucial that yours is convenient for most customers, whether they prefer to drive, walk or use public transport.
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Step 6. Get the necessary licenses and permissions

There is a lot of bureaucracy involved in opening a nightclub, so it can be very helpful to hire a lawyer to help you through this process. The specific laws to be followed will depend on the city, state and country in which the property will be located. Some common requirements, however, include the business license, the license to sell alcoholic beverages and permissions for the facade, construction, sale of products and sanitary licenses.

  • Note whether an additional procedure, such as incorporating the company or registering it as a limited liability company, will be necessary before dealing with the appropriate taxation.
  • To learn more about the laws governing the creation of nightclubs in Brazil, visit the respective page on SEBRAE.
  • You also need to make sure you have the legal rights to play protected music.
  • Don't forget to research insurance. Having a nightclub involves a lot of risks, so it pays to have as much protection as possible.
  • In addition to being accompanied by an attorney, you should also have an accountant around to help you handle taxes and payrolls.

Method 2 of 3: Preparing the club

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Step 1. Reform

It's time to bring your concept to life! You'll need to make the space feel like a nightclub, look great, and get the right message across to customers who visit. It would probably be a good idea to work with an architect and interior designer with experience in the entertainment industry.

  • Comfortable and intimate interiors have been in vogue. Make customers feel comfortable enough to want to stay awhile.
  • Don't overlook seemingly small details like lighting. An improper lighting arrangement can totally ruin your atmosphere.
  • If the place has an outdoor space, optimize it to make it as inviting as the indoor environment.
  • When planning the structure, prioritize the role. A good floor plan directs customers toward the bar and doesn't require bartenders to move too much when serving them.
  • If you're on a tight budget, focus on furniture that can be moved around to create different arrangements. You can make a big impact without a lot of expense by painting walls and furniture in vivid colors and using colorful fabrics in your visual identity.
  • Keep in mind that the space needs to be accessible, so it may be necessary to have ramps and other accommodation available for the disabled.
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Step 2. Form relationships with all distributors and suppliers

You need people who stock up on food, beverage, utensils, marketing materials and more. Talk to several different companies to get the best arrangements for everything you need.

There are countless vendors catering to your needs, from alcohol to linen and glassware. A quick internet search can help you find several different options. It is important to compare them carefully to determine who offers the lowest prices, lowest delivery rates, best selection, and best lead times

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Step 3. Hire the right team

You need to hire several employees in order to keep the business running smoothly. Have enough to keep customers safe and happy at all times. Furthermore, it is crucial that the team is friendly, professional and efficient.

  • Front staff should include bartenders, waiters, hosts and guards. The back team, in turn, needs to have a chef, prep and line cooks, and dishwashers. Maintenance staff, administrative staff, dispatchers, bartenders and table cleaners may also be required, depending on the volume. business to be expected. It is very important that there is always a dedicated manager on each shift.
  • Look for energetic, friendly, responsible employees with experience in similar work environments.
  • Interview potential employees extensively to ensure this is the right personality type for the club. It is very useful to create a list of important characteristics when formulating job descriptions. Experience isn't everything!
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Step 4. Formulate the necessary systems

For the club to be successful, you need to have all the systems running smoothly, such as taking and tracking orders, receiving payments, managing staff, and keeping inventory up to date. Without them, you are vulnerable to problems like theft, inadequate services and an understocked bar, which are bad things for business.

All administrators must understand the systems well enough to train the rest of the employees

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Step 5. Make a good publicity

It is important to promote the opening of the club and any other special events that will take place at the venue. Let the word get around by word of mouth, advertise on posters, and use business cards, social media, direct mail and other marketing methods for as intense promotion as possible.

  • The perfect strategy will depend on a number of factors, including location, concept, and target audience. Having a partner or employee with knowledge and experience in marketing is crucial.
  • You will have to make big investments in marketing the business - but if done right, the results will be well worth it.
  • People should like what they see when they search for you on the internet - manage the ratings, optimize the page for search engines and maintain a very diverse social presence. Some even more personalized tools, like uploading videos to YouTube, can help you set yourself apart from the competition.
  • Special events can be a great way to publicize the business at the opening, as well as increase anticipation for the holidays. Depending on your concept and budget, you could do black-tie events, hire famous musicians and DJs, or offer drinks and specials for a limited time.
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Step 6. Make a grand opening

At this long-awaited moment, throw a big party to let customers know you're open and ready to welcome them. The grand opening is your chance to impress them and convince them to come back - make it something special!

  • Be careful when setting a date. It's important to give yourself enough time to get everything ready and avoid coincidences with other big events that might steal customers.
  • She must have something special, whether it's a great band, a visiting celebrity or extraordinary food. Try to think of an exclusive promotion that matches your concept.
  • Spread the news about the opening in every way possible. It is important to make good use of all local and social networks, as well as distributing flyers in places frequented by the target audience.
  • Try to generate anticipation before the opening by communicating with local media and giving customers a glimpse of what will be on offer.
  • On the first day, the service provided needs to be impeccable. If there is any concern that the team still needs more practice, try having a closed opening, with restricted invitations, before the big moment.

Method 3 of 3: Running the club

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Step 1. Work hard

Opening a nightclub is a big commitment. Be prepared to work for long periods and be dedicated to taking care of all aspects of the business. Even if you plan to delegate day-to-day administration to an employee, know that its importance will be practical from the start.

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Step 2. Offer exceptional service

When customers come in, you need to make them want to stay and come back in the future. The best way to do this is to provide the best experience possible. The food, drinks and music should be top-notch, the atmosphere should be pleasant, and they shouldn't have to wait too long for service.

  • Encourage customers to assess the location, and you'll know where there are points for improvement.
  • Training employees is extremely important, but try to avoid micromanagement. They need to know how to provide the best service possible and, most importantly, they must also be able to judge how to do it.
  • If your club is based on the great soundtrack, don't neglect the audio system. Customers will notice - and they certainly won't like it!
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Step 3. Always keep up to date

Trends are always changing and it's crucial to give customers what they need. In other words, you can offer a different kind of promotion than the usual one or even reform the initial concept. If they fail to find the place interesting and exciting, there will be no reason to go back.

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Step 4. Go through the necessary inspections

To avoid business failure, it is vital to always be up to date with the requirements set by local and federal laws. The establishment must be inspected regularly for violations of health codes and other legislation.

Places that serve alcoholic beverages must keep detailed records as to where the stock comes from, so remember to establish a proper system to take care of that point

Tips

  • Setting up a nightclub takes a lot of time and effort, and doing it without proper planning can be a perfect recipe for failure.
  • Don't be afraid to ask for help, especially if you're just starting out in this industry. The fact that you are the owner does not imply that you will have to do everything on your own.
  • Create high expectations for the opening and do your best to exceed them.

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