4 Ways to Create Your Own Clothing Label

Table of contents:

4 Ways to Create Your Own Clothing Label
4 Ways to Create Your Own Clothing Label
Anonim

So you want to create your own brand? To be successful, you will have to learn how to run your business, advertise your products, and keep your customers happy. Here are some basics to get you into the fashion and clothing business.

Steps

Method 1 of 4: Putting Order in the House

Start a Clothing Line Step 1

Step 1. Create a solid and clear business plan

Your business plan needs to detail how you plan to run your brand. Try to be as realistic as possible when writing this. Remember, it's better to underestimate your profits and be pleasantly surprised than to overestimate your abilities and be disappointed. Think about these aspects in particular:

  • Write an executive summary – this document describes both the company's mission and future plans and how to attract potential investors. It is necessary for all businesses, but especially for brands, which require external capital.
  • Description of the company. The company description will give people an idea of ​​what your brand is aiming for, what sets it apart from the competition, and the markets that will be affected by it.
Start a Clothing Line Step 2

Step 2. Place top priority on the company's projected finances

Your capital is the lifeblood of the company in the early stages. Even if you don't have external capital yet, it's important to organize your finances and master certain basics. Here's what you'll need to know to get started:

  • How much money do you need to launch your brand? Do you have money saved for this or will you need a loan? Consider getting a loan to build your business. To get a loan, you may need to have certain collateral.
  • What are the costs? Read the rest of this article carefully, and list “all” of your anticipated costs (materials, production, equipment, supplies, advertising, marketing, overheads, etc.). Indicate how much it would cost to maintain your business for a year. Will you be able to afford these costs?
Start a Clothing Line Step 3

Step 3. Try to figure out how long you can personally run the business without a salary

Do you want to work with the brand full time? If so, how many years should it wait before the company starts making a profit, thus giving it a chance to earn a salary? Or do you want this to be a spout? If it makes money, it's a bonus – but you'll value expressiveness more than profitability. Try to analyze your level of involvement. At the same time, expect not to receive a return for the next year of operations – which will only happen if you are very lucky.

You will likely spend more than you earn during the first four seasons (one year). Once established, however, it will be possible to expand the business with the help of investors, celebrities and pre-sales with other stores

Start a Clothing Line Step 4

Step 4. Do research on the rest of the market

Who is your current and future competition? Who is your target audience? What price will you charge for your pieces at wholesale and designer levels? Ask. Get answers. Talk to store owners and potential customers.

  • It might be a good idea to get a part-time job at a store that works with your target audience. See what the store and the customer are buying.
  • Find examples of clothes that are similar to your brand, and learn where and for how much they are sold. This will provide a basis for when you need to sell your own clothes.
Start a Clothing Line Step 5

Step 5. Meet your legal obligations

First, decide what your business structure is (Company, partnership, partnership, etc.). You will need the permits and legal documentation. You may want to consider hiring an attorney who can act as a consultant when the need arises.

Method 2 of 4: Mastering the Basics

Start a Clothing Line Step 6

Step 1. Assess whether you need employees

Will you need to hire helpers? Consider what assistance will be needed, how many hours employees will work, and whether it will be possible to pay.

  • If your production is boutique level, you might be able to do all the cuts, stitches and seams yourself. If you plan to work on a larger scale, you will definitely need to hire helpers.
  • Do you want your clothes to be produced locally? Organically? Are you willing to manufacture it abroad for less money (and lower quality)? These issues will affect who you hire.
  • Do you want to open a store of your brand? If so, you might want to hire help.
Start a Clothing Line Step 7

Step 2. Start building your brand

Now it's time to make some fun aesthetic decisions! It's the assembling of your brand that will make people associate you with the clothes, so choose wisely.

  • Create a name. What name will represent your brand? You could use your own name (as Ralph Lauren, Calvin Klein and Marc Jacobs did), a word you coined (like Rodarte or Marchesa), a word from another language, or words that appeal to your aesthetic sense (like Iceberg, Mulberry or Imitation of Christ). Regardless of your choice, it is important that it be unique and recognizable.
  • The brand name and the company name can and should be different. Your company name, for example, might be your initials or a variation of your own name, while the name of the collection (the clothing line) should be something more creative and representative.
Start a Clothing Line Step 8

Step 3. Design a logo

Think hard about multiple logos, but choose just one. People will recognize you by the logo and will be confused if you want to change it. Check that your chosen name is available, and seek to register your trademark (most jurisdictions will allow and encourage this act).

Method 3 of 4: Making the Clothes

Start a Clothing Line Step 9

Step 1. Design the clothes.

This is the fun part for many, but it's only 10-15% of the process! Make sketches, get feedback and decide which pieces will be part of your first collection. Choose fabrics and materials that save you expense and are current.

  • Ask whoever is producing the line if there are any restrictions, such as the inability to produce certain colors. If you are designing a line of shirts, obtain the following information from the manufacturer: design size specifications (how big it can be), the type of shirt you want to produce, and the weight/quality of the fabric (eg choose more fabrics thin and cheap for summer wear).
  • Detail is everything. When making the drawings, create a layout that shows every detail clearly and use the appropriate terminology. If you don't know the terminology, find a photo and show it to the manufacturer, asking if she can point it out. Learn the jargon and be prepared to properly identify the fabric used by weight, content and construction.
Start a Clothing Line Step 10

Step 2. Design your collections according to the season

Collections are typically designed by season. Most stores buy at least two stations in advance, while smaller retailers buy one to two stations. You will need time to design, produce and create.

Start a Clothing Line Step 11

Step 3. Produce the designs

Take your designs to a manufacturer, seamstress or clothing company. Typically, a prototype or sample is created so that you can ensure that the garment produced achieves the desired result. Regardless of the facts, ask lots of questions, and always make good deals in the contract.

Start a Clothing Line Step 12

Step 4. Find your manufacturers

Do an internet search for “clothing manufacturers”. Many people use international manufacturers to reduce costs. Keep in mind that many international manufacturers only produce parts in high quantities – so check minimum orders before proceeding. Research and ask about average hold times and how long it will take for samples to be shipped (they must send samples before the design is finalized for production).

  • Keep in mind the conditions of the manufacturer – consumers do a lot more research on “work in poor conditions” than in the past, and will penalize brands that use these services.
  • If you know how to sew, you can create designs and prototypes on your own. Consult someone who is an expert in sewing if you want a new option.

Method 4 of 4: Publicizing and Selling the Line

Start a Clothing Line Step 13

Step 1. Create a website to publicize your clothes.

He should look very professional and present his line in the best possible way. Provide contact information in case stores or other merchants want to contact you. If you make the online sale of clothes available on the website, you will need to install shopping cart and account systems to accept credit card payments.

Start a Clothing Line Step 14

Step 2. Establish relationships with websites and blogs that can promote your site

This includes selling your clothes through auction sites and art stores. Relationships boost sales, regardless of whether it's quid pro quo or through conversational disclosure.

Start a Clothing Line Step 15

Step 3. Publicize your line

The costs for this can reach thousands in just a year. Here's what to do to promote your brand:

  • Write a press release and send it to local stores and magazines.
  • Buy advertising spaces in newspapers and on websites read by your target audience.
  • Sponsor events that bring together your target audience.
  • Get celebrity endorsements, or get the most popular person you know to wear your clothes by giving them away for free.
  • Use social networks such as Twitter, Facebook and your own blog to promote the brand. Also create a good LinkedIn profile.
Start a Clothing Line Step 16

Step 4. Use yourself as a walking billboard

Wear your own clothes, ask for opinions and record them: this will help you design a product that people will admire. Accept any suggestions they offer; it's like having your own marketing and design team at no cost. Initially, money will be tight – so take every opportunity you can.

Start a Clothing Line Step 17

Step 5. Accept orders

Sell ​​at festivals, markets and to everyone you know. Make appointments with local stores and convince them to adopt your clothing line. Offer your clothes over the internet. Print a catalog and send it to clothing stores and potential customers.

Start a Clothing Line Step 18

Step 6. Go to a fashion show if you have money

The cost of a booth may be high, but it will be worth it in terms of sales and advertising.

Tips

  • Make your actions and products something that helps and improves your brand.
  • Try to think of a catchy name! This really helps to popularize the business!
  • Sometimes, looking like a friend or fellow designer can help you launch your brand. The partnership can provide further support and ideas. However, make sure you are compatible in business – your friendship doesn't mean you both share the same business vision!
  • Become aware of the need to ensure that your brand reflects your own principles. If you care about worker rights, a healthy and sustainable environment, work so that your line complies with these principles, making them very clear to customers.
  • See if you can find investors who are willing to support your brand.

Notices

  • Once you get into the fashion industry and get in touch with celebrities, it can be tempting to think that everything will be easy – but don't think so. Keep looking for ways to improve. Keep changing your clothing line and looking for progress. Don't get too comfortable; otherwise, your brand will become obsolete!
  • Always ensure order fulfillment. You'll get a bad rap quickly if you can't deliver things on time (and on specifics) promised.

Popular by topic